Archive for the 'Web Design' Category

The Principles of Web Graphic Design

Monday, May 14th, 2007

Have you got an opportunity to closely look at some of many websites you browse daily which doesn’t look appealing in their design and graphics? Most likely these sites are poorly formatted and take lot of time in loading. Do you know why would such things happen? It’s because the website is not build by a professional web designer and is a work of a less experienced or a new comer in web and graphics design industry. To save up all the pain and hassle involved in building a professional looking website, you must hire or outsource the work to a known web designer or designing company. Why we insist on giving the work to known designers is because there are those who claims to be professional but makes the same mistake as you being the owner of the website.

To get around a professional and good looking website, you have to keep the KISS principle in mind. KISS means Keep it Simple Stupid. The wording says it all, let’s talk about this principle in a detailed way.

First of all, we start to pick a nice background for your website. Just be careful in selecting the right color which doesn’t make the site too flashy (graphics design that forces attention). You have to figure out for how long a visitor should stay on your site, 10 minutes, 20 minutes, half hour, 1 hour etc. the background color would decide if the visitor would like to stay on the website or not. The best way to judge a color for your website would be to test around and stare at the website for a while to see the comfort level from a visitor’s angle. If your eyes start to water within 15 minutes of stare, then there is a problem otherwise its OK.

Secondly, concentrate on the content text color. This color should be inline with the ones that are easily readable and looks professional like the black color or dark gray etc. also, when it comes to Font, make sure there is consistency thorough out the website. All fonts should appear similar except the ones used for title texts. Font size is another factor that impacts on the overall looks and professionalism. Uneven font size gives an immature impression to the visitor. Don’t make the font too small for a visitor to find it difficult to read even though they have elegant appearance. Even if you have to use different fonts, use no more than 3 font styles and plan well before selecting which one would fit to serve what purpose. Keep your website as simple and neat as possible.

The final part involves scrolling through the website. Avoid using longer content that makes a visitor to push hard against his/her will to browse through to get to relevant data. Instead, split the content into smaller but various pages. This point is very important especially when you have planned to put longer content. Please reconsider before the visitor moves on to another website.

Remember whether you use oil paintings or any form of graphic design, simplicity is always best. For instance, the abstraction, instead of detailed art reproductions, works best on the Web.

The Challenge of Web 2.0 for Small Business Web Design

Saturday, April 14th, 2007

The idea of Web 2.0 has really caught on although it was unheard of just a few short years ago. Today, Web 2.0 is known as the second generation of the web and since Web 1.0 lots of changes have taken place that can make small business web design a challenge. It’s certainly not impossible, it’s just that in the new Web there are different things that work than before and it is important for small business websites to be aware of the important features of their website in the new generation of the web.

For example, if you are using a Utah web design company to update your website or even design you a new one you want to know they are competent with the features that work best in Web 2.0. A great example is Google Adsense, which basically replaced DoubleClick in the new generation of the web. If you are working with a Utah Internet marketing firm and they are working with DoubleClick still instead of Google Adsense you will want to find someone else to work with. That’s because today Google Adsense is a great way to make money on your website and any web design company should know what Adsense is as well as its importance on the web. Another great example of the change from Web 1.0 to Web 2.0 is Britannica Online to Wikipedia. The first was just a regular old encyclopedia website where basic information could be found. Wikipidia however is a super encyclopedia that has information on anything and everything imaginable and that users can add information to in order to make the entry more complete. These are just some of the ways the web has changed and small business websites need to keep up with the changes to stay competitive.

That means things like blogging, RSS, keyword articles, backlinks, and more should be part of a small business’s vocabulary in order to truly understand how a website should be designed. And, if the small business is not aware of the importance of these features on Web 2.0 then Utah web design company should certainly know what they are and how to utilize them. Small businesses find it hard to keep up with rapid changes because these businesses focus on just that, their business, and knowing what’s going on web wide can be a major challenge. Nevertheless, it is very important for small businesses to pay attention and stay abreast of Web 2.0 and its changes so they can keep their website up to date and going strong.